Apple may be in talks to make a rather large investment in Twitter. After several failed attempts to get into social media on their own with services such as Ping, a strong relationship with an already successful network such as Twitter may show what direction Apple is heading in.
According to the New York Times, Apple may be considering to invest hundreds of millions into Twitter, which is already valued at almost $8.5 billion. iOS 5 brought with it Twitter integration for images and iOS 6 will further integrate Twitter into Notification center along with Facebook. The recent Mountain Lion update for Mac OS X also added deeper social media integration, specifically Twitter.
Investing into Twitter could mean that Apple has finally given up on trying to spawn their own social media network and is now focusing on integrating already successful models into their software. Tim Cook doesn’t necessarily think Apple needs to re-invent social media either.
“Apple doesn’t have to own a social network,”
“But does Apple need to be social? Yes.”
Apple has had strained relationships with other social media giants such as Google and Facebook in the past. Largely due to competition in the hardware business. A relationship with Twitter may make a lot more sense.
Apple and Twitter are logical partners in some ways. Unlike Facebook or Google, Twitter has no plans to compete with Apple in the phone business or elsewhere. And as Apple has found, social is just not in its DNA.
What do you guys think of Apple investing in Twitter? Are there certain social media features you’d like built deep into iOS that just aren’t there yet?
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