Apple aired three new style commercials during the opening ceremony of the 2012 Olympic Games; which is currently being held in London. The new style commercials are quite cheeky and unlike anything we have seen from Apple before. They are quite tongue in cheek and show a blue shirted Apple genius in each advertisement, coming to the rescue of customers.
The first ad shown is called “Basically” and shows the Apple Genius laughing at PC’s and showing the customer all the add on value of using a Mac. The second ad is called “Labor Day” and shows an expectant Father knocking up the Genius at 4am; asking for assistance with a birth announcement card. Finally the last new ad is called “May Day” and is set on a plane; a customer has forgotten his anniversary and asks for help making an iMovie.
The new style ads with a touch of humor are certainly different to the recent ads we have seen from Apple. Having said that, Apple has often tried to inject a bit of humor into its commercials; the “Get a Mac” commercials were hugely successful when they were aired.
The new ads are all embedded below for your viewing pleasure. When you have watched them, let us know what you think of this new style of ad.
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